Smart Watch bootloop into recovery mode

Hi man,
my smart watch ( http://www.gearbest.com/smart-watches/pp_249436.html )
during boot enter into recovery mode automatically.
In devices adb using adb devices:
List of devices attached
Ingenic-dd7b1018 recovery

but adb reboot - adb reboot bootloader don' t work
Please HELP ME

Attached photo of LCD :crying:

Attached Thumbnails

 

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